Our mission is to provide customers with well-designed, comfortable pieces that help them function all day, from day to day. Our clothes are classic and timeless, for anyone, any body, and any lifestyle.
Our vision is to create a community of happy, confident, and empowered individuals. We want our products to help people embrace a healthy and active lifestyle, building a thriving DAYTODAY community that lifts each other up. We also aim to be Philippines' #1 local athleisure brand by 2025.
- Customer Satisfaction
- We strive to provide excellent customer service through providing a good and lenient return policy, and providing solutions to customer problems, which will result in value to the customer and the company.
- Quality and Design
- We take pride in carefully producing good quality products, which ensures customer satisfaction, profitability and the future of our growth.
- We are a responsible, committed, and involved company.