About Us
Athleisure Redefined. Choose Consciously. Wear Endlessly.
At DAYTODAY, we believe activewear should transcend the gym, seamlessly adapting to every part of your day. By blending technical functionality with timeless, neutral designs, we curate pieces that not only perform but also become staples in your wardrobe. With styles that mix and match effortlessly, our clothing simplifies dressing while staying modern and versatile.
Whether you’re powering through a morning workout, tackling errands, or heading to a meeting, DAYTODAY delivers clothing that moves with you and complements what’s already in your closet. Made with technical fabrics, each piece is designed to support your life in motion while ensuring longevity and endless wearability.
Our Mission
To simplify everyday dressing with versatile, functional wear that builds confidence, supports an active lifestyle, and encourages conscious choices for timeless, lasting style.
Our Vision
We aim to lead the athleisure industry by providing timeless, innovative pieces that help individuals navigate life with style and ease. DAYTODAY is committed to becoming the go-to brand for premium quality and versatility, redefining the way people dress for their dynamic lifestyles. As we grow, we strive to create pieces with you in mind, with a vision of achieving lasting impact and mindful progress. By 2030, we aim to be the Philippines’ leading local athleisure brand, setting new standards in functional wear while advocating mindful choices.
Core Values
• Customer Satisfaction: We prioritize your experience by ensuring a seamless shopping journey with flexible returns and a dedicated support team to make you feel valued every step of the way.
• Timeless Quality: Our pieces are crafted with high-quality materials and innovative designs, blending functionality with style to create clothing that lasts, supporting both your performance and your wardrobe for years to come.
• Community: DAYTODAY is more than just clothing—we’re building a supportive community that values movement, comfort, and confidence in their dynamic lives.
The Inspiration Behind DAYTODAY
Our journey began with a vision to redefine activewear for the everyday athlete. Recognizing that premium brands often come with a steep price tag, we set out to deliver the same level of quality to the Philippine market—at a price that makes sense.
We also saw an opportunity to challenge the idea that activewear has to sacrifice style for function. At DAYTODAY, we’re bridging this gap with versatile pieces that combine sleek design, advanced functionality, and timeless appeal. Whether you’re pushing limits at the gym or navigating the demands of everyday life, our clothing adapts effortlessly.
FOR YOUR DAY TO DAY, AND EVERYDAY AFTER.